Memphis, September 23, 2025
News Summary
Memphis is buzzing as Zach Williams introduces his comedic character, ‘Grandpa,’ an elderly National Guardsman sharing humorous stories from his military service. His engaging storytelling has gone viral on social media, resonating with local culture and connecting deeply with community issues. As Williams continues to entertain audiences, he emphasizes the importance of community engagement and the potential of humor to bridge cultural divides.
Memphis has recently seen a surge in social media excitement thanks to Zach Williams, who has developed a comedic character named “Grandpa.” This character is an elderly National Guardsman who shares amusing tales from his service during the fall of 2025 in Memphis. Each video features Williams playing both the grandfather and grandson roles, showcasing his range in performance.
Williams captivates audiences through his storytelling, delivering his narratives in a military cadence while maintaining a straight face. His unique approach intertwines humor with local references that resonate with the Memphis community. The clips have become a viral sensation across social media platforms such as Instagram and TikTok, prompting enthusiastic reactions from viewers in Memphis and far beyond.
The popularity of Williams’ comedic character has significant local implications, as highlighted by the coverage from various media entities. In particular, a nonprofit news organization noted that Williams’ content not only entertains but also connects deeply with community issues and cultural nuances pertinent to Memphis. This organization employs nearly 40 local journalists along with over 20 freelancers, all dedicated to covering local news and issues that matter to residents.
Supporting community engagement, this nonprofit aims to provide free news access to K-12 schools and public libraries while also encouraging local donations. This commitment aligns with Williams’ goal of fostering a sense of community through laughter and shared experiences. The ongoing popularity of “Grandpa” indicates the potential for local art forms to influence broader narratives in entertainment, as humor often serves as a bridge between diverse populations.
As Williams continues to portray “Grandpa” and share stories, he invites audiences to connect with both the humorous side of military life and the rich culture of Memphis, further solidifying the character’s place in the community’s social fabric.
Background on Zach Williams
Zach Williams has gained attention for his ability to portray multilayered characters that evoke both humor and reflection. His portrayal of a National Guardsman named “Grandpa” significantly reflects Williams’ understanding of military culture and the community he represents. This character serves as a reminder of the unique narratives that individuals from service backgrounds contribute to society.
The Role of Social Media in Local Narratives
The rise of platforms like TikTok and Instagram has transformed how stories are shared and consumed. Williams’ viral videos are a prime example of how social media can amplify local voices and foster community connections. By encapsulating local humor in easily digestible formats, these platforms allow for greater engagement among audiences that might otherwise be disconnected from local traditions and stories.
Community Engagement
Through the incorporation of specific Memphis cultural references in his storytelling, Williams not only entertains but also educates his audience about the city’s heritage. This provides an opportunity for both locals and non-locals to gain insight into what makes Memphis truly unique.
Conclusion
Zach Williams and his character “Grandpa” are undeniably making an impact on Memphis social media, blending humor with poignant narratives from military life. This phenomenon highlights the power of storytelling in uniting community members and sparking dialogue around shared experiences, ultimately enriching the cultural landscape of Memphis.
FAQ
What character did Zach Williams create?
What type of content does “Grandpa” share?
Which platforms feature the viral clips?
How has the local news organization recognized Williams’ work?
Key Features of This Post
| Feature | Description |
|---|---|
| Character Creation | Zach Williams created a comedic character named “Grandpa” portraying a National Guard soldier. |
| Storytelling Style | Stories are delivered in a military cadence with humor and local references. |
| Social Media Success | Parts have gone viral on platforms like Instagram and TikTok. |
| Local Impact | The content connects deeply with Memphis culture and engages local audiences. |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- The Daily Memphian: Grandpa and the National Guard
- Commercial Appeal: Grizzlies Playoffs Update
- New York Times: Grizzlies Organizational Insights
- Sports Illustrated: Grizzlies Draft Analysis
- Commercial Appeal: Zach Edey Injury Update

Author: STAFF HERE MEMPHIS WRITER
The MEMPHIS STAFF WRITER represents the experienced team at HEREMemphis.com, your go-to source for actionable local news and information in Memphis, Shelby County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Beale Street Music Festival, Elvis Week, and Memphis in May International Festival. Our coverage extends to key organizations like the Greater Memphis Chamber and the Memphis Convention & Visitors Bureau, plus leading businesses in logistics, healthcare, and music that power the local economy such as FedEx, St. Jude Children's Research Hospital, and AutoZone. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREKnoxville.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.


