Memphis, Tennessee, February 2, 2026
Gossett Motor Cars has announced plans to redevelop the former Mitsubishi dealership site at 1870 Covington Pike in Memphis, Tennessee. The new facility will modernize the dealership experience with advanced technology and a customer-centric design. Expected to be completed by the end of 2026, this project aims to revitalize the area and create job opportunities, reinforcing Gossett’s presence in the local automotive market.
Memphis, Tennessee: Redevelopment Plans for Former Mitsubishi Dealership Site on Covington Pike
Memphis, Tennessee – The former site of the Mitsubishi dealership at 1870 Covington Pike is set to undergo significant redevelopment. Gossett Motor Cars, a Memphis-based automotive group, has announced plans to transform the location into a state-of-the-art dealership facility. This initiative is part of the company’s broader strategy to modernize its operations and enhance customer experience in the region.
Details of the Redevelopment
The redevelopment project aims to create a contemporary dealership environment that aligns with Gossett Motor Cars’ commitment to innovation and customer satisfaction. The new facility will feature advanced automotive technologies, expanded service areas, and a customer-centric showroom designed to provide an exceptional buying experience. The project is expected to be completed by the end of 2026, with construction slated to begin in the coming months.
Strategic Importance
This redevelopment is strategically significant for Gossett Motor Cars, as it represents a substantial investment in the Memphis market. By revitalizing this prominent location, the company aims to strengthen its presence in the region and attract a broader customer base. The new dealership is anticipated to create numerous job opportunities, contributing positively to the local economy.
Background Context
Gossett Motor Cars is the largest privately owned automotive group in the Mid-South Region, operating a diverse portfolio of dealerships, including Gossett Volkswagen, Gossett Porsche, Audi Memphis, Gossett Kia, Gossett Hyundai, and Gossett Chrysler Dodge Jeep Ram Fiat. The company has a longstanding history in Memphis and is known for its commitment to quality service and community engagement. The redevelopment of the former Mitsubishi dealership site underscores Gossett Motor Cars’ dedication to modernizing its facilities and enhancing the automotive retail experience for customers in the area.
Future Outlook
The completion of this redevelopment is expected to set a new standard for automotive dealerships in Memphis. By integrating cutting-edge technology and customer-focused design, Gossett Motor Cars aims to provide a seamless and enjoyable experience for both new and returning customers. The project also reflects a broader trend in the automotive industry toward modernization and customer-centric service models.
Related Developments in the Region
In recent years, Memphis has seen a surge in automotive dealership developments. Notably, Music City Mitsubishi celebrated its grand opening in Nashville in June 2024, marking a significant expansion of Mitsubishi’s presence in Tennessee. Additionally, Mitsubishi Motors North America announced plans to open its first retail sales Gallery dealership in Antioch, Tennessee, in early 2026. These developments highlight the growing investment and interest in the Tennessee automotive market.
Conclusion
The redevelopment of the former Mitsubishi dealership site on Covington Pike by Gossett Motor Cars signifies a major investment in Memphis’ automotive sector. With a focus on modernization and customer experience, the new facility is poised to become a key player in the region’s automotive landscape, offering enhanced services and opportunities for the local community.
FAQ
What is the redevelopment project at 1870 Covington Pike?
The redevelopment project involves transforming the former Mitsubishi dealership site into a state-of-the-art dealership facility by Gossett Motor Cars, aiming to modernize operations and enhance customer experience.
When is the redevelopment expected to be completed?
The project is expected to be completed by the end of 2026, with construction slated to begin in the coming months.
What dealerships are part of Gossett Motor Cars?
Gossett Motor Cars operates a diverse portfolio of dealerships, including Gossett Volkswagen, Gossett Porsche, Audi Memphis, Gossett Kia, Gossett Hyundai, and Gossett Chrysler Dodge Jeep Ram Fiat.
What is the significance of this redevelopment for Memphis?
The redevelopment represents a substantial investment in the Memphis market, aiming to strengthen Gossett Motor Cars’ presence, attract a broader customer base, and create job opportunities, thereby contributing positively to the local economy.
Are there other recent automotive developments in Tennessee?
Yes, Music City Mitsubishi opened in Nashville in June 2024, and Mitsubishi Motors North America plans to open its first retail sales Gallery dealership in Antioch, Tennessee, in early 2026, reflecting growing investment in the Tennessee automotive market.
Key Features of the Redevelopment Project
| Feature | Description |
|---|---|
| Location | 1870 Covington Pike, Memphis, Tennessee |
| Developer | Gossett Motor Cars |
| Project Type | State-of-the-art dealership facility |
| Completion Date | End of 2026 |
| Investment Focus | Modernization and customer experience enhancement |
| Economic Impact | Job creation and positive contribution to the local economy |
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Author: STAFF HERE MEMPHIS WRITER
The MEMPHIS STAFF WRITER represents the experienced team at HEREMemphis.com, your go-to source for actionable local news and information in Memphis, Shelby County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Beale Street Music Festival, Elvis Week, and Memphis in May International Festival. Our coverage extends to key organizations like the Greater Memphis Chamber and the Memphis Convention & Visitors Bureau, plus leading businesses in logistics, healthcare, and music that power the local economy such as FedEx, St. Jude Children's Research Hospital, and AutoZone. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREKnoxville.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
