Memphis, Tennessee, August 11, 2025

News Summary

Memphis is set to host its inaugural Urban Fashion Week, starting August 11, featuring events such as a jookin battle, fashion show, and panel discussions. Organized by local designer Prep Curry and J. Alexander Martin, the week aims to elevate local talent and support various charitable causes. Emphasizing community pride and cultural diversity, the event looks to equip designers with valuable industry skills and engage the community in celebrating Memphis’s fashion scene.

Memphis Urban Fashion Week Launches with Events to Showcase Local Talent and Community Pride

Memphis will host its first-ever Urban Fashion Week starting August 11, 2025, an initiative designed to celebrate and promote the city’s burgeoning fashion community. The event was conceptualized by local fashion designer Prep Curry, who is known for his commitment to enhancing visibility for Memphis-based talent.

The week-long celebration will feature a diverse lineup of events focused on different aspects of the fashion industry. Highlights include a fashion entrepreneurs’ panel, an adult prom, a fashion jookin battle, and a fashion show that will spotlight local models and designers. Nearly 90 models are expected to take part in the fashion show, showcasing their unique styles and artistry.

Prep Curry, a Memphis native who relocated to California in 2016, emphasizes the need for such an event as a platform for designers who may not have access to larger fashion scenes, such as New York Fashion Week. Curry has partnered with J. Alexander Martin, co-founder of the iconic fashion brand FUBU, to ensure the success of Memphis Urban Fashion Week.

This initiative aims to do more than just display clothing; it seeks to instill confidence, highlight cultural diversity, and promote community pride among participants and attendees. Curry hopes that experiences garnered during this week’s events will equip local designers with the skills necessary to thrive in bigger fashion markets such as Los Angeles, Paris, and Milan.

In addition to showcasing local talent, a percentage of the proceeds from the urban fashion week will support St. Jude Children’s Research Hospital, Lemoyne-Owen College, and the National Civil Rights Museum. This fundraising aspect underscores the event’s commitment to giving back to the community and fostering a culture of support and collaboration.

Significance of the Event

This upcoming event marks a pivotal moment for the Memphis fashion scene. By focusing on local talent, the Urban Fashion Week aims to raise awareness and appreciation for the diverse artistic expressions found within the community. The collaboration between Curry and Martin reflects a shared vision of providing opportunities for local designers to gain exposure.

With Curry’s dedication to enhancing representation within the fashion industry, this inaugural Urban Fashion Week could be the catalyst for long-term growth in Memphis’ fashion landscape. Looking ahead, Curry believes the event has the potential to expand and may require larger venues in the future as interest and participation grow.

Future Prospects

The Memphis Urban Fashion Week is anticipated to become an annual event that continually showcases the rich talent within the region. By nurturing local designers and fostering connections throughout the fashion community, the event contributes to Memphis’s cultural fabric and positions the city as a significant player in the global fashion arena.

Key Event Details:

• Date: August 11, 2025
• Location: Memphis, Tennessee
• Organizer: Prep Curry and J. Alexander Martin
• Featured Events: Fashion entrepreneurs’ panel, adult prom, fashion jookin battle, fashion show
• Charitable Contributions: St. Jude Children’s Research Hospital, Lemoyne-Owen College, National Civil Rights Museum

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Additional Resources

• WREG: Memphis Urban Fashion Week Kicks Off Monday
• Wikipedia: Fashion
• Action News 5: Local Fashion Influencer Brings Memphis Urban Fashion Week
• Google Search: Memphis Urban Fashion Week
• Daily Memphian: Memphis Urban Fashion Week Prep
• Encyclopedia Britannica: Fashion
• Commercial Appeal: FUBU Hip Hop Awards and Festival in Memphis
• Google News: Fashion Trends

Author: STAFF HERE MEMPHIS WRITER

The MEMPHIS STAFF WRITER represents the experienced team at HEREMemphis.com, your go-to source for actionable local news and information in Memphis, Shelby County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Beale Street Music Festival, Elvis Week, and Memphis in May International Festival. Our coverage extends to key organizations like the Greater Memphis Chamber and the Memphis Convention & Visitors Bureau, plus leading businesses in logistics, healthcare, and music that power the local economy such as FedEx, St. Jude Children's Research Hospital, and AutoZone. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREKnoxville.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.