Memphis Magic – Discover the Charm in Every Corner of the City!
The city of Memphis is well known for its rich history, vibrant culture, and strong community spirit. However, there’s an additional allure – the city is packed with magical experiences. Local businesses often collaborate to offer their guests a blend of hospitality and entertainment that provides a taste of that distinct Memphis magic. Here are five such unique collaborations presenting a diverse range of enchanting experiences.
Knifebird Wine Bar & Rootstock Wine Merchants + JEM: Wine Loversโ Paradise
The Knifebird Wine School is a remarkable collaboration between Knifebird Wine Bar and Rootstock Wine Merchants. The school, located within the cozy confines of Knifebirdโs inviting wine bar, hosts monthly classes presenting a guided tasting of six splendid wines. Themes differ each class, ranging from ‘Aromatics, Aesthetics & Style in Wine Making’ to ‘Rom-Com Rosรฉs’ to ‘White Wines Worldwide’. Their aim? To bring together casual wine drinkers and advanced enthusiasts for a unique, sociable, and educational experience.
Further enhancing the wine tasting, the neighboring restaurant JEM complements their chef-driven menu with an elegant, Rootstock-curated wine list. This delightful partnership has added a touch of refinement to the Memphis food and wine scene.
The Memphian, Memphis Zoo & Arrow Creative: Wildlife Meets Vintage Shopping
The Memphian hotel has paired up with the Memphis Zoo for a wildlife-themed experience dubbed the Roar Retreat. Guests enjoy exclusive member access to the zoo along with on-property amenities inspired by the wilderness. Even the dรฉcor reflects a wild theme, with elements such as giraffe chandeliers and neon tiger signs.
For those seeking a curated shopping experience, The Memphian and Arrow Creative offer the Treasure Hunt package. Vintage enthusiast Dorothy Collier guides guests through Memphis’s vibrant vintage shopping scene, including local favorites like Southern Vintage Co., FOX+CATVINTAGE, and Sugar Plum Consignments.
WYXR 91.7 FM & Crosstown Concourse: Enhancing Community Spirit
Community radio station WYXRโs The Pull-Up is an open-house event that partners with neighboring businesses of the multi-use Crosstown Concourse. The concept here is to invite listeners to enjoy other amenities of the vicinity, including Memphis Listening Lab, Dragonfly Collective, and Amurica Photo studio. Being impromptu gatherings, announcements for The Pull-Up nights occur roughly once a quarter โ adding an exciting unpredictability to the Memphis nightlife scene.
Central Station Hotel & South Main Sounds: Outdoor Music Concerts
Central Station Hotel has teamed up with South Main Sounds to offer Live at The Tracks โ a free outdoor concert series. Held next to the Amtrak Memphis stop, these weekly concerts showcase stellar local and national talent against the backdrop of charming downtown Memphis.
James Lee House & Sheet Cake Gallery: A Bed & Breakfast Art Gallery
The James Lee House, Memphis’s only bed and breakfast establishment, hosts a stunning display of original art courtesy of an ongoing partnership with Sheet Cake Gallery. This B&B is now a showcase of art from Southern artists, perfectly blending historic architecture with a fresh, modern art perspective.
These collaborations go far beyond simple business partnerships. They embody Memphis’s spirit of community, creativity, and innovation, creating unique experiences that continue to enchant both locals and visitors. In the unfolding magic of Memphis, these collaborations hold a mirror to the city’s unique personality, diversity, and charm.

Author: STAFF HERE MEMPHIS WRITER
The MEMPHIS STAFF WRITER represents the experienced team at HEREMemphis.com, your go-to source for actionable local news and information in Memphis, Shelby County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the areaโwith deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Beale Street Music Festival, Elvis Week, and Memphis in May International Festival. Our coverage extends to key organizations like the Greater Memphis Chamber and the Memphis Convention & Visitors Bureau, plus leading businesses in logistics, healthcare, and music that power the local economy such as FedEx, St. Jude Children's Research Hospital, and AutoZone. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREKnoxville.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.


