Memphis, Tennessee, January 8, 2026
First Horizon Corporation has announced a series of strategic leadership promotions aimed at enhancing client service and market presence in Southern states, particularly Louisiana, Texas, and Georgia. With this new leadership team, the bank is focusing on utilizing local expertise to foster growth and strengthen client relationships, amidst an increasing awareness of the importance of localized service in the current economic landscape.
First Horizon Enhances Leadership for Growth in Southern Markets
Recent promotions aim to strengthen client service and market presence in Louisiana, Texas, and Georgia
MEMPHIS, Tenn. – First Horizon Corporation is taking significant steps to bolster its regional influence and client service in key markets across Louisiana, Texas, and Georgia. With a series of strategic leadership promotions, the bank is focusing on harnessing local knowledge to drive growth and enhance long-term relationships with clients. This shift emphasizes the importance of management that understands the unique economic landscapes within each region.
The recent leadership changes come at a time when businesses are increasingly recognizing the value of local expertise and strong client relations. By promoting seasoned professionals who have proven their dedication and effectiveness in their respective markets, First Horizon is poised to capitalize on opportunities that align with Tennessee’s broader trend of fostering entrepreneurship and job creation.
New Leadership Appointments
The promotions at First Horizon reflect a clear strategy to enhance the company’s regional leadership. Tony Adams, who has served as New Orleans Market President, has been promoted to Gulf States Regional President. In this role, he will oversee strategic client initiatives across Louisiana, drawing upon his extensive relationship-building skills honed since joining the company in 2001.
In the New Orleans market, Jimmy Dunn has been elevated from Private Client Group Leader to Market President. His focus will be on strengthening existing client relationships while expanding the bank’s market presence through a personalized service model, a crucial aspect as clients increasingly seek tailored banking solutions.
Expanding Presence in Texas
Matt Phillips, recognized for his expertise in commercial real estate, has taken on the role of Regional President of the West Region, which encompasses Texas. With over 11 years of experience, Phillips is well-equipped to further client growth in major Texan cities, including Dallas, Fort Worth, and Houston. This promotion signals First Horizon’s commitment to enhancing its foothold in one of the most dynamic economic regions in the nation.
New Directions in Atlanta
Meanwhile, Alex Morton will transition from Birmingham Market President to Atlanta Market President. Having significantly contributed to Birmingham’s growth over the past eight years, Morton’s new leadership role will see him capitalize on the recent strategic hiring that positions the Atlanta team for growth. His experience will be pivotal as First Horizon aims to leverage strong business momentum in this important market.
Commitment to Localized Service
Bryan Jordan, Chairman, President, and CEO of First Horizon, highlighted the company’s commitment to delivering localized expertise and personalized banking solutions. The newly appointed leaders are expected to foster improved client engagement, driving sustainable growth while maintaining the strength and scale of First Horizon’s franchise.
A Robust Financial Backbone
As of September 30, 2025, First Horizon boasts $83.2 billion in assets and operates across 12 states, providing a comprehensive range of financial services. These include commercial banking, private banking, consumer banking, small business services, wealth and trust management, retail brokerage, capital markets, and mortgage banking. The firm’s extensive service offerings are designed to meet the diverse needs of its clients, thereby encouraging economic growth within the communities it serves.
First Horizon’s leadership changes not only signify an internal strategy but also reflect a broader trend within the Tennessee economic landscape, where heightened local leadership can lead to enhanced service and innovation. These moves take place against a backdrop of encouraging business practices that can further ignite growth in the Memphis area and beyond.
Conclusion
The strategic leadership shifts at First Horizon Corporation represent a commitment to enhancing client relationships and regional growth through experienced local leadership. By supporting these appointments, Memphians can anticipate a more vibrant business environment that encourages personalization, innovation, and community involvement. As local entrepreneurs and businesses adapt to the changing economic landscape, staying engaged and supportive of institutions like First Horizon will be vital for future economic success in Memphis and surrounding areas.
Who has been appointed as Gulf States Regional President?
Tony Adams, formerly New Orleans Market President, has been appointed Gulf States Regional President, overseeing strategic client opportunities across Louisiana.
What is the role of Jimmy Dunn in New Orleans?
Jimmy Dunn has been promoted to New Orleans Market President, focusing on strengthening existing client relationships and driving market growth through a high-touch service model.
Who is the new Regional President for the West Region in Texas?
Matt Phillips, Manager of First Horizon’s Texas Commercial Real Estate Group, has been named Regional President of the West Region, encompassing Texas.
What is Alex Morton’s new role in Atlanta?
Alex Morton, Birmingham Market President, is transitioning to Atlanta Market President, leading the team to capitalize on recent strategic hires and strong business momentum.
What services does First Horizon Corporation offer?
First Horizon Corporation offers a range of services including commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking.
| Feature | Details |
|---|---|
| Headquarters | Memphis, Tennessee |
| Assets | $83.2 billion as of September 30, 2025 |
| Operating States | 12 states, including Louisiana, Texas, and Georgia |
| Services Offered | Commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking |
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