New Boutique Belle Haven Opens in Lakeland, Memphis

Lakeland, Memphis, September 22, 2025

News Summary

Belle Haven, a new boutique in Lakeland, Memphis, has opened, founded by mother-daughter duo Lindsay and Vivienne Vasaturo. Featuring a unique ‘coastal cowgirl’ theme, the store aims to connect mothers and daughters while providing trendy women’s and tween apparel. The boutique includes a DIY crafting area called ‘Viv’s DIY Belle Bar’ where young customers can express creativity. With a welcoming atmosphere characterized by cheerful decor, Belle Haven seeks to fill a niche in the local market for stylish and community-oriented shopping experiences.

Lakeland, Memphis – A new boutique called Belle Haven has opened its doors, founded by mother-daughter duo Lindsay Vasaturo and her nine-year-old daughter, Vivienne Vasaturo. The boutique features a unique “coastal cowgirl” vibe, beautifully combining elements from both coastal and Mid-South influences. This innovative venture seeks to fill a gap in the local market for women’s and tween apparel and gift boutiques, as Lindsay observed the need after relocating to Lakeland.

Lindsay Vasaturo brings to the table a robust background in retail, having developed her passion at a young age by attending yard sales with her mother. With about eight years in the resale business, she identified a niche for locally-owned boutiques specializing in women’s and tween clothing. It took Lindsay two years of planning and preparing before the opening of Belle Haven, with the vision of uniting her love for party planning with creative community engagement.

The boutique aims to foster a special connection between mothers and daughters, particularly during the sensitive teenage years. Vivienne is not just a co-founder; she actively manages the tween section of the store. She has taken the initiative to create a DIY crafting area named “Viv’s DIY Belle Bar,” where young creators can express their artistic sides. The first product Vivienne selected for the boutique was an eye-catching pink velvet journal designed to look like a gumball machine.

The name “Belle Haven” is inspired by the charm of the southern term ‘Belle’ and the idea of a ‘Haven’, representing a safe harbor and place of refuge for those who visit. The store is decorated with cheerful elements, including fun neon signs and a tropical leaf wall adorned with Polaroids of customers, enhancing the welcoming atmosphere. Additionally, Belle Haven has gained popularity for featuring trendy products such as the upside-backward trend and game-day apparel related to local Memphis sports teams.

Running a boutique while managing her responsibilities as a mother of three remains a balancing act for Lindsay. The boutique’s growth and popularity can be attributed to the unwavering support from the local community and the friendships that have blossomed with its customers. Lindsay emphasizes the importance of valuing each encounter, inspired by well-known remarks on customer care. Meanwhile, Vivienne has developed her own values centered around kindness, influenced by a thoughtful gift from her father titled “Have You Filled a Bucket Today?”

In her personal life, Lindsay enjoys cold Celsius drinks, the soothing sound of ocean waves, and cheering for the Philadelphia Eagles. On the other hand, Vivienne cherishes her dogs, loves freeze-dried strawberries, and has a fondness for Mackenzie Turner plushies. The opening of Belle Haven coincides with National Daughters’ Day, celebrating the special partnerships between mothers and daughters through collaboration.

Key Features of Belle Haven Boutique

• Location: Lakeland, Memphis
• Founders: Lindsay Vasaturo and Vivienne Vasaturo
• Theme: Coastal cowgirl
• Target Audience: Women and tweens
• Unique Aspects: “Viv’s DIY Belle Bar,” trendy apparel, local community-oriented
• Decor: Neon signs, tropical leaf walls, customer Polaroids
• Strategic Focus: Mother-daughter connection

FAQ Section

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HERE Resources

Additional Resources

• StyleBlueprint: Lindsay & Vivienne Vasaturo of Belle Haven
• AOL: Meet Mother-Daughter Duo Behind Belle Haven
• Fox13 Memphis: Man Charged with 2023 Murder
• Wikipedia: Memphis
• Google Search: Belle Haven Boutique

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