Hernando, Mississippi, December 11, 2025
DeSoto County District Attorney Matthew Barton has launched an innovative anti-crime campaign featuring billboards aimed at deterring criminals from Memphis. The initiative, funded by asset forfeiture, warns potential offenders that ‘Prison Awaits You in DeSoto County.’ Recent audits showed past crime-prevention efforts in DeSoto lacked effectiveness, prompting this bold new approach to enhance community safety.
New Anti-Crime Initiative Targets Criminals Crossing into Mississippi
DeSoto County District Attorney launches bold billboard campaign to deter crime from Memphis.
Hernando, Mississippi – In a proactive move to enhance community safety, DeSoto County District Attorney Matthew Barton has unveiled a new anti-crime campaign targeting criminals from Memphis who cross state lines to commit offenses. Featuring prominent billboards along I-55 and in bustling shopping areas, the campaign boldly proclaims “TURN BACK NOW” and warns that “Prison Awaits You in DeSoto County.” This initiative is a direct response to the alarming statistic that over 30% of felonies in DeSoto County can be traced back to individuals from Memphis.
This campaign stands out not only for its strategic messaging but also for its funding model. Fully financed by the District Attorney’s Asset Forfeiture Unit, which uses seized funds from criminal activities, the initiative ensures that taxpayers are not burdened. This innovative approach allows for a focused and sustained anti-crime effort while leveraging available resources effectively.
Background on Crime Concerns
Recent trends have indicated a notable rise in crimes originating from Memphis, particularly in both residential and commercial sectors within DeSoto County. Past initiatives have aimed at combatting this issue, including the prosecution of notable figures involved in weapon trafficking and burglaries. The effectiveness of existing crime prevention programs was called into question after a recent audit revealed that DeSoto County Crime Stoppers had invested nearly $400,000 over the last decade without verifying any tangible results. Barton’s billboard campaign seeks to specifically tackle the influx of crime from across the state line and foster a safer environment for residents of DeSoto County.
Community Response and Future Initiatives
The reception to the billboard campaign has been mixed within the community. Some residents commend the initiative as a serious step towards crime deterrence, while others express anxiety regarding the implications for inter-community relations. The District Attorney’s Office plans to assess the impact of the campaign and remain receptive to feedback from local citizens. Future efforts may involve expanding public awareness initiatives and coordinating with neighboring areas to comprehensively address crime rates in the region.
Related Developments
In conjunction with this campaign, a recent federal indictment has revealed the ongoing complexities of drug trafficking that traverse state lines. Charged individuals are accused of managing a substantial drug operation responsible for distributing large quantities of marijuana in Tennessee and Mississippi. Such developments underscore the necessity for local law enforcement to collaborate effectively with state and federal agencies to ensure a cohesive response to crime that benefits all community members.
Key Features of the Billboard Campaign
| Feature | Description |
|---|---|
| Target Audience | Criminals from Memphis entering DeSoto County |
| Message | “TURN BACK NOW” and “Prison Awaits You in DeSoto County” |
| Funding Source | District Attorney’s Asset Forfeiture Unit (no taxpayer funds) |
| Additional Measures | Asset forfeiture laws targeting drug traffickers |
| Purpose | To deter cross-border criminal activity and enhance public safety |
Frequently Asked Questions (FAQ)
What is the purpose of the “TURN BACK NOW” billboard campaign?
The campaign aims to deter criminals from Memphis from entering DeSoto County by warning them of the legal consequences they will face if they commit crimes in Mississippi.
How is the campaign funded?
The initiative is fully funded by the District Attorney’s Asset Forfeiture Unit, using money seized from criminal activity, ensuring no taxpayer funds are used.
What message do the billboards convey?
The billboards display the message “TURN BACK NOW” and warn that “Prison Awaits You in DeSoto County,” targeting individuals from Memphis who may consider committing crimes in Mississippi.
What is the significance of the campaign’s funding source?
By using funds from the Asset Forfeiture Unit, the campaign avoids using taxpayer money, demonstrating a commitment to public safety without imposing additional financial burdens on the community.
What are the potential concerns regarding the campaign?
Some residents express concerns about the potential for increased tensions between neighboring communities and the effectiveness of the campaign in reducing cross-border criminal activity.
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