Memphis: A Treasure Trove of Vintage Movies
In the bustling world of streaming services and on-demand content, itโs easy to forget about the charm of video rental stores. However, in the small town of Somerville, just off Highway 64, thereโs one video rental store that has stood the test of time: The Video Stop. Owned by William Gilbert since 1988, this unique shop has become a beloved staple for movie lovers of all ages.
A Testament to Dedication
Imagine being at the helm of a business for over three decades and never closing your doors. Thatโs a remarkable feat that William Gilbert takes immense pride in. โAfter four, five, eight years, I was like I have never closed, and after that, I was like, I canโt close now; I have to set a world record,โ he shared. This dedication is not just about staying open; itโs about creating a welcoming atmosphere for customers.
The Challenge of Survival
With so many video rental places shutting down over the years, you might be wondering how The Video Stop manages to stay afloat. For Gilbert, it all boils down to creativity and a keen sense of financial management. โYou have to be very good at using money where it needs to be used,โ he explained, emphasizing the importance of strategic spending in such a challenging market.
A Shopping Experience Like No Other
One of the major draws of The Video Stop is the incredible variety of deals on offer. Whether youโre in the mood for the latest blockbuster or a nostalgic trip down memory lane with some classic VHS tapes, Gilbert has you covered. You might snag a free movie just by finding a green gumball or take advantage of the popular โrent three, get a fourth freeโ deal. โThey will have on my coffin someday, rent three get a fourth free, that is my special I have been doing for years,โ he quipped, displaying his playful and lighthearted spirit.
More Than Just Rentals
However, itโs not just about transactions; itโs about the community. Gilbertโs mission revolves around affordability and accessibility. โMy thing is always this, you donโt have to spend all your money with me just a little bit,โ he said, indicating that he values every customer who walks through the door, whether theyโre renting five movies or just one.
A Local Gem
For residents of Somerville and beyond, The Video Stop is more than just a place to pick up a movie; itโs a gathering spot. Itโs a chance to relive earlier cinematic experiences and explore titles that streaming platforms donโt always offer. From cult classics to new releases, the store serves as a reminder of the joy of physical media in an increasingly digital world.
Moving Forward
As the industry continues to evolve, only time will tell how long The Video Stop can maintain its record of uninterrupted service. But with a devoted owner who is willing to adapt and change with the times, thereโs a good chance this charming video store will keep rolling along for years to come.
If you’re in the area and find yourself yearning for a throwback movie night or looking to catch up on the latest releases, make sure to stop by The Video Stop. There’s something special about browsing through the rows of carefully curated films that online streaming just canโt replicate.
Author: STAFF HERE MEMPHIS WRITER
The MEMPHIS STAFF WRITER represents the experienced team at HEREMemphis.com, your go-to source for actionable local news and information in Memphis, Shelby County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the areaโwith deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Beale Street Music Festival, Elvis Week, and Memphis in May International Festival. Our coverage extends to key organizations like the Greater Memphis Chamber and the Memphis Convention & Visitors Bureau, plus leading businesses in logistics, healthcare, and music that power the local economy such as FedEx, St. Jude Children's Research Hospital, and AutoZone. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREKnoxville.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
