Memphis, Tennessee, February 7, 2026
A downtown Memphis restaurant, Biscuits and Jams, has reported a staggering 70% drop in revenue, attributed to the National Guard’s stay at the adjacent Hotel Indigo. Co-owner Chef Mo expressed her uncertainty about the restaurant’s future, as its business model heavily relied on hotel guests. The situation not only highlights the restaurant’s struggles but also underscores the impact military deployments can have on local economies and small businesses. Community support and innovative strategies may be crucial for recovery.
Memphis Restaurant Faces 70% Revenue Decline Amid National Guard Deployment
Memphis, Tennessee – A downtown Memphis restaurant has experienced a significant revenue decline of nearly 70% following the National Guard’s occupancy of the adjacent Hotel Indigo, according to co-owner Monique Williams, also known as Chef Mo. The restaurant, Biscuits and Jams, has seen a substantial drop in business since the National Guard began staying at the hotel, which is now fully booked with troops through September 30. Williams expressed concern over the future viability of the business, stating, “I don’t know how we are going to make it. To be honest with you. Not here.”
Biscuits and Jams, which opened its downtown location to serve as the food supplier for Hotel Indigo, has traditionally relied heavily on hotel guests, including diamond elite members and catering needs, for its revenue. Financial records indicate a sharp decline in earnings, with December 2024 revenue just over $100,000, dropping to approximately $36,000 in December 2025, a month after the National Guard began occupying the hotel.
The National Guard’s deployment to Hotel Indigo has significantly impacted Biscuits and Jams’ business model, which was closely tied to the hotel’s clientele. The restaurant’s proximity to the hotel and its reliance on hotel guests for a substantial portion of its revenue have made it particularly vulnerable to the changes brought about by the National Guard’s presence.
This situation highlights the broader challenges faced by local businesses when military deployments or other government activities affect their primary customer base. Similar instances have been observed in other cities, where the presence of National Guard troops has led to decreased foot traffic and revenue declines for nearby establishments.
As the National Guard’s stay at Hotel Indigo continues through September 30, Biscuits and Jams faces ongoing financial challenges. The restaurant’s future operations and potential recovery will depend on the duration of the National Guard’s deployment and the establishment’s ability to adapt to the changing circumstances.
Understanding the Impact on Local Businesses
The effects of military deployments on local businesses, particularly restaurants, underscore the vulnerability of small enterprises to shifts in their customer base. The reliance on a specific demographic—such as hotel guests—can leave businesses susceptible to unforeseen changes. Biscuits and Jams serves as a case study, revealing how swift actions in government policy can hinder the economic stability of small businesses.
Community Resilience and Adaptation
Despite the current challenges, the resilience of Memphis entrepreneurs like Chef Mo remains a testament to the spirit of local innovation. With the right community support and perhaps a little less red tape, local businesses can adapt their strategies to recover from setbacks. Finding new customer segments or adjusting service offerings may provide the necessary lifeline for Biscuits and Jams to weather this storm.
Potential Economic Solutions
The city could explore initiatives to bolster local businesses affected by military presence and other government activities. A concerted effort to promote nearby establishments could mitigate the downturn in foot traffic and revenue. Encouraging collaborative marketing efforts among local businesses may help refine the economic landscape during challenging times.
A Call to Action for Community Support
As Memphis faces economic transitions, community members and local leaders should rally behind businesses like Biscuits and Jams. Supporting local establishments can foster a thriving economic environment and resilience against unforeseen adversities.
Frequently Asked Questions (FAQ)
What is the main reason for Biscuits and Jams’ revenue decline?
The primary reason for the revenue decline is the National Guard’s occupancy of the adjacent Hotel Indigo, which has significantly reduced the number of hotel guests and, consequently, the restaurant’s customer base.
How long is the National Guard expected to stay at Hotel Indigo?
The National Guard is currently occupying Hotel Indigo through September 30.
Has Biscuits and Jams experienced similar challenges in the past?
There is no specific information indicating that Biscuits and Jams has faced similar challenges in the past. This situation appears to be unique to the current circumstances involving the National Guard’s deployment.
What are the potential long-term effects on Biscuits and Jams?
The long-term effects on Biscuits and Jams will depend on the duration of the National Guard’s deployment and the restaurant’s ability to adapt to the changing circumstances. Prolonged reduced revenue could lead to financial difficulties, but the restaurant’s resilience and adaptability will play a crucial role in its recovery.
Key Features of the Situation
| Feature | Details |
|---|---|
| Location | Memphis, Tennessee |
| Restaurant Name | Biscuits and Jams |
| Co-owner | Monique Williams (Chef Mo) |
| Hotel Adjacent to Restaurant | Hotel Indigo |
| National Guard Deployment Duration | Through September 30 |
| December 2024 Revenue | Over $100,000 |
| December 2025 Revenue | Approximately $36,000 |
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Author: STAFF HERE MEMPHIS WRITER
The MEMPHIS STAFF WRITER represents the experienced team at HEREMemphis.com, your go-to source for actionable local news and information in Memphis, Shelby County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Beale Street Music Festival, Elvis Week, and Memphis in May International Festival. Our coverage extends to key organizations like the Greater Memphis Chamber and the Memphis Convention & Visitors Bureau, plus leading businesses in logistics, healthcare, and music that power the local economy such as FedEx, St. Jude Children's Research Hospital, and AutoZone. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREKnoxville.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
