DeSoto County, Mississippi, December 12, 2025
DeSoto County District Attorney Matthew Barton has unveiled a new anti-crime initiative aimed at deterring Memphis individuals from committing crimes in the county. The initiative features billboards along Interstate 55 displaying strong warnings to potential offenders about strict law enforcement and severe penalties, including prison time for drug trafficking. The funding for this initiative comes from the District Attorney’s Asset Forfeiture Unit, which uses seized funds to support crime deterrence efforts.
Hernando, Mississippi โ DeSoto County District Attorney Matthew Barton has announced a robust new anti-crime initiative aimed at deterring individuals from Memphis who perpetrate crimes in DeSoto County. This multifaceted campaign utilizes eye-catching billboards along Interstate 55 and in popular shopping locales, prominently displaying the message “TURN BACK NOW” directed specifically at “Memphis Criminals,” coupled with a warning that “Prison Awaits You in DeSoto County.”
The motivation behind this campaign is significant given that individuals from Memphis are responsible for over 30% of felony offenses in DeSoto County. Barton has pointed out the differences in crime prevention measures, noting that those accustomed to what he describes as lenient policies in Memphis will find strict law enforcement in DeSoto County. This initiative reflects a growing concern for public safety and aims to protect the community from cross-border criminal activity.
The campaign sends a strong message particularly to drug traffickers, emphasizing that those caught bringing narcotics into DeSoto County will face severe penalties, including prison time and the mandatory forfeiture of their vehicle. The financial backing for this initiative comes from the District Attorney’s Asset Forfeiture Unit, which utilizes funds seized from criminal activities for this purpose, thereby ensuring that those responsible for crime are essentially funding their own deterrents.
Bartonโs efforts embody a broader commitment to enhancing community safety and reducing criminal activities across county lines, which are crucial elements for ensuring the economic vitality of DeSoto County and its surrounding areas. Through initiatives like this, we can hope to foster a safer environment conducive to economic growth and community resilience.
Key Features of the Campaign
| Feature | Description |
|---|---|
| Target Audience | Individuals from Memphis who commit crimes in DeSoto County |
| Message | “TURN BACK NOW” with a warning that “Prison Awaits You in DeSoto County” |
| Funding Source | District Attorneyโs Asset Forfeiture Unit, using funds seized from criminal activity |
| Consequences for Drug Traffickers | Prison time and vehicle forfeiture |
| Location of Billboards | Along Interstate 55 and in popular shopping areas in DeSoto County |
Frequently Asked Questions (FAQ)
What is the purpose of the “Turn Back Now” billboard campaign?
The campaign aims to deter individuals from Memphis who commit crimes in DeSoto County by warning them of strict enforcement and potential imprisonment.
How are the billboards funded?
The billboards are funded by the District Attorneyโs Asset Forfeiture Unit, using funds seized from criminal activity, ensuring that those responsible for crime are financing the warnings intended to deter them.
What message do the billboards convey?
The billboards display the message “TURN BACK NOW” in large capital letters, specifically addressing “Memphis Criminals” and warning that “Prison Awaits You in DeSoto County.”
What are the consequences for drug traffickers under this campaign?
Drug traffickers caught bringing narcotics into DeSoto County will face prison time and the forfeiture of their vehicle.
How does this campaign relate to previous efforts by District Attorney Barton?
This campaign is part of a broader effort by Barton to address cross-border criminal activity and maintain public safety in DeSoto County.
Now Happening on X
- @WJTV (December 11, 2025, 11:00 AM) DeSoto County D.A. launches campaign to deter Memphis criminals, focusing on cross-border crime prevention. View on X
- @WREG3 (December 11, 2025, 12:21 AM) Desoto County D.A. launches “Turn Back Now” ad campaign to deter Memphis criminals from committing offenses across the county line. View on X
- @DesotoCountyDA (December 11, 2025, 12:47 AM) District Attorneyโs Office launches ad campaign warning Memphis criminals to stay out, funded by asset forfeiture and targeting drug traffickers with vehicle seizures. View on X
- @WHLT22 (December 11, 2025, 11:00 AM) DeSoto County D.A. launches campaign to deter Memphis criminals, emphasizing stricter enforcement in the area. View on X
- @cbinflux (December 11, 2025, 3:09 AM) DeSoto County D.A. launches campaign to deter Memphis criminals, questioning why locals wouldn’t support such measures for public safety. View on X
- @DavidThomasWNWS (December 10, 2025, 5:46 PM) Task Force in Memphis reports arrests, illegal guns seized, missing children found, and gang members arrested as part of ongoing public safety efforts. View on X
- @TWTN1015 (December 10, 2025, 5:48 PM) Update on Memphis Task Force: arrests, illegal guns seized, missing children located, and gang members apprehended in crime reduction initiatives. View on X
- @NTDNews (December 5, 2025, 4:40 PM) Memphis reports 3,600 arrests by Task Force, with crime at a 25-year low; year-to-date figures show declines in violent crime categories. View on X
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