Germantown, Tennessee, December 8, 2025
BluffCakes, known for its giant cookies, will close its Germantown storefront to focus on its thriving online business. Customers can continue to order online after the closure on April 28, allowing for wider reach and continued operations beyond local limits.
BluffCakes Bakery to Transition Fully Online, Closing Germantown Storefront
Memphis, Tennessee โ BluffCakes, a bakery celebrated for its oversized cookies, has revealed plans to close its Germantown storefront at 7850 Poplar Ave., Suite 24, effective Sunday, April 28. This strategic shift will allow the bakery to focus on its successful online operations, ensuring that customers can still enjoy its signature treats from the comfort of their homes.
Background of BluffCakes
Founded by local entrepreneur Chloe Joy Sexton in February 2023, BluffCakes quickly gained traction through social media platforms like TikTok where Sexton showcased her creative giant cookies filled with popular ingredients such as Oreos, Nutella, and peanut butter. The unique offerings sparked widespread interest, leading to the opening of the Germantown location in 2024. Despite the physical presence, Sexton has candidly addressed the operational challenges associated with running a brick-and-mortar store in todayโs evolving market.
Decision to Close Storefront
The closure announcement was made via social media, where Sexton expressed gratitude towards the Germantown community for their support. The decision aims to concentrate resources on expanding BluffCakes’ successful online business model, which has allowed the bakery to connect with customers beyond local boundaries and deliver desserts internationally.
Continued Online Presence
Following the store’s closure, customers will still be able to order BluffCakes’ signature giant cookies through the bakery’s online platform. This pivot towards digital operations highlights a broader trend among bakeries looking to adapt to changing consumer preferences and market dynamics, ensuring that beloved products remain accessible to all.
Industry Context
BluffCakes’ decision to enhance its online presence mirrors a wider trend within the bakery industry, with several businesses reevaluating their physical locations. For instance, Christie Cookie Co., a well-known bakery based in Nashville, has also shifted operations away from its headquarters while maintaining online sales. Such moves emphasize a collective acknowledgment that embracing digital platforms can offer a sustainable path forward for small businesses in a competitive landscape.
Conclusion
BluffCakes’ transition to a fully online model serves as a noteworthy example of adaptability within the Memphis small business community. As entrepreneurs navigate the challenges presented by traditional retail, the focus on digital innovation exemplifies how limited regulation and support for online operations can bolster economic growth. Local citizens are encouraged to support BluffCakes and similar businesses as they continue to thrive in this digital age.
FAQ
When is BluffCakes closing its Germantown storefront?
BluffCakes will close its Germantown location at 7850 Poplar Ave., Suite 24, on Sunday, April 28.
Will BluffCakes continue to sell its giant cookies?
Yes, BluffCakes will continue its online shipping operations and local sales, allowing customers to enjoy their giant cookies.
Why is BluffCakes closing its Germantown storefront?
The decision was made to focus on expanding BluffCakes’ thriving online business and to deliver treats internationally.
Is BluffCakes the only bakery closing its physical location?
No, other bakeries, such as Christie Cookie Co. in Nashville, have also relocated their physical operations while maintaining online sales.
How can I order BluffCakes’ giant cookies now?
Customers can order BluffCakes’ giant cookies through the bakery’s online platform.
Key Features
| Feature | Description |
|---|---|
| Closure of Germantown Storefront | BluffCakes will close its Germantown location at 7850 Poplar Ave., Suite 24, on Sunday, April 28. |
| Continued Online Operations | BluffCakes will continue its online shipping operations and local sales, allowing customers to enjoy their giant cookies. |
| Background of BluffCakes | Founded by Memphis baker Chloe Joy Sexton in February 2023, BluffCakes gained popularity through TikTok, where Sexton showcased her giant cookies filled with ingredients like Oreos, Nutella, and peanut butter. |
| Decision to Close Storefront | The decision was made to focus on expanding BluffCakes’ thriving online business and to deliver treats internationally. |
| Industry Context | Other bakeries, such as Christie Cookie Co. in Nashville, have also relocated their physical operations while maintaining online sales. |
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Author: STAFF HERE MEMPHIS WRITER
The MEMPHIS STAFF WRITER represents the experienced team at HEREMemphis.com, your go-to source for actionable local news and information in Memphis, Shelby County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the areaโwith deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Beale Street Music Festival, Elvis Week, and Memphis in May International Festival. Our coverage extends to key organizations like the Greater Memphis Chamber and the Memphis Convention & Visitors Bureau, plus leading businesses in logistics, healthcare, and music that power the local economy such as FedEx, St. Jude Children's Research Hospital, and AutoZone. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREKnoxville.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
